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About TOBPL:

This company is based on the belief that our customers' needs are very important. Our entire staff is committed to meeting those needs, by making handcrafted lures with the customer in mind at all times. As a result, a high percentage of our business is from repeat customers and referrals. The fact that our lures are handcrafted with pride, makes them very affordable in today's market.

We would welcome the opportunity to earn your trust, business and respect to deliver you the best service we can. Your business is very much appreciated! 

** Feel free to order on this website thru Pay-Pal, or call in your order so we can securely take your credit card information." Thank You!


Jackson, Tenn. 38301

(731) 217-3054

*Please leave Message*


Mon - Fri: 7:30 AM- 5:00 PM

Sat: Closed "Gone Fishin"

Sun: Closed

Internet orders Open 24/7

Officially endorsed by Mrs. Billy "Sue" Phillips, as the new owners and manufacturers of all lures under legal name rights.

*Anyone trying to copy or manufacture any of these lure styles without written permission to do so by the rightful legal owner, shall be punished to the full extent of the law. All lures are property trademarks of The Original Billy Phillips Lures of Jackson. Tenn. Founded in March 1967 as the Jackson Lure Company and Billy Phillips Lures of P.O.Box 1620 & 199 Montclair Street in Jackson, Tenn. 38302. Currently located at 243 Johnston Loop Rd. Jackson, Tenn. 38301. McNasty Jigs are also purchased property trademarks of The Original Billy Phillips lures of Jackson, Tenn. Copying any of these lures are strictly prohibited, anyone deemed guilty of such copying will and shall be tried and responsible for all litigation expenses brought forth by rightful owner mentioned above other wise to be know as John M.McBride dba/The Original Billy Phillips Lures-Owner & President. 2-17-13/BPL-JLC67-2008-000306JMC13